Our voice agency receives many voice-over demos every week. In a way it is also logical: you think you have a good voice, you have bought the right equipment and set up a voice booth, so you would prefer to become a voice-over at a well-regarded agency today. The annoying news? A successful Brazilian voice-over works the other way around.
Clients of Brazilian voice-over agencies logically require extra service and guarantees. This also means that a voice agency cannot just mess around or add new voiceovers haphazardly. Every voice from an agency must be 'hit'. That is why almost all of our agency's voice-overs have more than proven themselves as freelancers.
Many new voice-overs think of recording voice-overs as jobs for TV and radio commercials. But the daily practice, also for the most popular voice-overs, is the recording of informative web videos for companies. Making a lot of flying hours by recording many company videos is key.
Become a voice over
This is where the pitfall for new voice-overs starts, people quickly think that recording a 'company file' is a piece of cake. In practice, however, you will experience that 4 minutes of conveying important information is a lot more difficult than an average commercial of 20 seconds. Experience in the field of corporate videosis really key.
The most booked corporate video voice-overs are always voice actors with the most experience and flying hours. Now you understand why most voice agencies are so reluctant to add new talents. It is therefore important to provide as many corporate videos as possible with your voice first. But how do you do that without a n agency? Just like most other voiceovers started out: offering your voice to video producers.
First a fun fact. If you search the Chamber of Commerce for video production, you will soon come across almost 40,000 companies. This includes, of course, the major well-known TV producers, but especially smaller production companies and freelancers. This is an advantage and a disadvantage. You have to get yourself on the map with a lot of people, but it is not an all or nothing model, where you only have one chance to break through. So make a lot of attempts first.
Become a famous Brazilian voice actor
Many think that our Brazilian voice actors were simply lucky enough to be represented by a voice agency. In practice, our voice actors have had to work for years for the place where they are now. Certainly in the beginning it is not how good you are that is decisive, but how much you want to become a voice-over. Gradually you also get a better idea of which tone of voice suits you best and is appreciated by video freelancers.
If you want to become a well-known voice-over, it certainly pays to brush up on your marketing skills first. A clear, credible website and getting it to the attention of your target audience is a must. Building a network through Linkedin or Facebook groups (focused on video editors) is also a proven strategy. So it is certainly not easy.
Voice-over course: to do or not to do?
We are often asked whether it helps if people do a voice over 'course'. As we wrote before: all successful voice-overs who have made it their profession got there through their accumulated experience. So not by auditioning for a voiceover course or training that responds to the dream of many people. The best advice if you want to become a voice-over remains: gain a lot of experience behind your microphone (and be patient).