Here at Brazil Voices, we embrace new marketing tools, something we definitely include in making podcasts. And when something is new, the competition is simply less. Of course, there are countless podcasts about marketing, but in many markets or niches you can certainly still be the first, with all the growth benefits that entails. Let's take a look at the two most important reasons to create a podcast, and especially our guide on how to make podcasts yourself.
Reason 1: Podcasts build a community
A podcast connects you with your customers, whether these are your current relationships or new customers. Good consistent podcast engagement can help develop a loyal and highly committed community around your business. In addition, with podcasting you benefit from the advantages of traditional radio. People feel very personally addressed.
Reason 2: Podcasts confirm your authority
This part is a bit like influencers, because influencers understand that nothing is easier than creating content about things you know well. And probably no one knows your product or service better than you do. This simple fact allows you to affirm yourself as an authority. You can also invite important suppliers and partners as guests in your podcast, a knife that cuts both ways.
How do you make a podcast?
The two most important ingredients for a podcast are technology and content. To start with content: choose topics that you know a lot about yourself (this is why people listen!) and ensure good editing (read: preparation). Always be smart about this. Keep in mind that the ideal length of a podcast is as long as the average net travel time of your listener: about 30 minutes.
An important radio wisdom that also applies to the podcast is that the presenter sounds like a friend of the listener. A good podcast sounds like you're listening to a conversation between two of your friends. So make sure you make your first podcasts with someone you know you can easily have a conversation with.
How do you record a podcast?
Recording a podcast is not much different from recording a voiceover. The big difference between podcasts and a voice-over is that a podcast often needs multiple microphones. A podcast with a guest is also easier for many people to make. Having multiple guests often gets messy for novice podcasters. Then choose one of the popular podcast platforms to upload your broadcast, and you have a new marketing channel!
Don't forget the acoustics!
With podcasts, it's not about which room you are most comfortable in for your recording, but above all which room sounds best. A bad room is a room that sounds like an empty hollow space. If you have laminate under your feet, it often already sounds bad. You usually have better acoustics in a room with a lot of stuff, thick carpeting and lower ceilings.
The great thing about podcasting is that you can start today. Invest in the technology and create an interesting podcast for your target audience. Uploading your podcast is also super simple thanks to various platforms such as Spotify. Optionally, you can even outsource the post-production of podcasting. Many influentials are naturally good at communicating,