The biggest advantage of familiar voices is – unsurprisingly – their recognizable voice. Because they can be heard a lot as a well-known Brazilian, popular singer or TV personality, people respond in a positive sense to a more famous voice than an unknown voice. And in an advertising break with expensive airtime, that is of course a big advantage.
The larger campaigns are often broadcast on all platforms, such as online, TV and radio advertising. The audio component is especially important in radio advertising. And because most clients simply choose a warm, low voice-over voice, many radio commercials are very similar. That's actually not what you want. You want to stand out!
Millennial voice overs with their own studio
Turning things around and not always going for the standard sound pays off. That's why BrazilVoices has been offering millennial voice actors who sound more like regular people for some time now. Because of their authentic sound, they stand out even more, and people feel more approached, or so the thought.
The time when well-known voice actors exceptionally had a home studio is fortunatelybehind us. This is not such an issue with a one-off campaign, but especially if you want to be able to adjust online campaigns (and update voice-over texts), a voice actor with your own studio is actually a must. You simply save the cost of an external sound studio and can be live with a new take within 24 hours.
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Well-known voices like to seal as many things as possible in a voice-over buy-out agreement. Then everyone knows where they stand, but of course offers much less room for flexibility. It is no longer possible to record a free voice-over because an extra commercial tag-on has to be recorded.
Fortunately, experience also shows that the well-known voice does not like to miss a beautiful voice-over assignment. It pays to think carefully in advance about what you need exactly, plus to include any additional variants (that you don't need yet!) in your quote request. Because negotiating in advance is simply much easier than afterwards.
Well-known voice-overs bring a striking and appealing sound to your commercial. You will have to pay for that familiarity, and you also sacrifice flexibility. Millennial voice-overs are therefore a good alternative: they sound like 'normal' people, which means they also give your campaign that striking and appealing edge.