At Brazil Voices we see more and more that companies use a professional voice-over to have their menu or telephone message recorded. Here are some tips that will help you in selecting what type of voice could help your brand stand out.
Voices, voices.
Have a man or woman leave your voicemail? Of course, no major scientific studies have been done into the ideal gender as a telephone voice-over. There is, however, the well-known assumption that due to the traditional profession of telephone operator (which was often a woman), people are used to a female voice when they hear a menu of options. It is the safe choice, especially when in doubt.
In commercials, male voice-overs are often used for men's products, and vice versa, women for products aimed at women. Just think of beer commercials that are often voiced by a man, or a cosmetics line that is promoted by a woman's voice. If you're a DIY'er, a man's voice could be a great choice.
If you are a hip and new brand, it can be smart to also use a younger voicemail voice for your brand, which people are more likely to associate with new. Some voice-overs have a cool and tough edge, which could, for example, fit well in the telephone menu of a trendy webshop. And a professional voice over with seniority can give a start-up more authority.
Choosing the right voiceover can promote customer loyalty and strengthen the bond with your brand. Often this is also the first voice a customer hears on your behalf. Then it is important to choose the right voice-over. Fortunately, all our voice-overs are all-round voice actors who can be used for almost any job. But if you're not sure, send us a message and we'll help you find the right voice for your business. Even a short free test is no problem.
Have a man or woman leave your voicemail? Of course, no major scientific studies have been done into the ideal gender as a telephone voice-over. There is, however, the well-known assumption that due to the traditional profession of telephone operator (which was often a woman), people are used to a female voice when they hear a menu of options. It is the safe choice, especially when in doubt.
In commercials, male voice-overs are often used for men's products, and vice versa, women for products aimed at women. Just think of beer commercials that are often voiced by a man, or a cosmetics line that is promoted by a woman's voice. If you're a DIY'er, a man's voice could be a great choice.
If you are a hip and new brand, it can be smart to also use a younger voicemail voice for your brand, which people are more likely to associate with new. Some voice-overs have a cool and tough edge, which could, for example, fit well in the telephone menu of a trendy webshop. And a professional voice over with seniority can give a start-up more authority.
Choosing the right voiceover can promote customer loyalty and strengthen the bond with your brand. Often this is also the first voice a customer hears on your behalf. Then it is important to choose the right voice-over. Fortunately, all our voice-overs are all-round voice actors who can be used for almost any job. But if you're not sure, send us a message and we'll help you find the right voice for your business. Even a short free test is no problem.
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