Have a man or woman leave your voicemail? Of course, no major scientific studies have been done into the ideal gender as a telephone voice-over. There is, however, the well-known assumption that due to the traditional profession of telephone operator (which was often a woman), people are used to a female voice when they hear a menu of options. It is the safe choice, especially when in doubt.
In commercials, male voice-overs are often used for men's products, and vice versa, women for products aimed at women. Just think of beer commercials that are often voiced by a man, or a cosmetics line that is promoted by a woman's voice. If you're a DIY'er, a man's voice could be a great choice.
If you are a hip and new brand, it can be smart to also use a younger voicemail voice for your brand, which people are more likely to associate with new. Some voice-overs have a cool and tough edge, which could, for example, fit well in the telephone menu of a trendy webshop. And a professional voice over with seniority can give a start-up more authority.
Choosing the right voiceover can promote customer loyalty and strengthen the bond with your brand. Often this is also the first voice a customer hears on your behalf. Then it is important to choose the right voice-over. Fortunately, all our voice-overs are all-round voice actors who can be used for almost any job. But if you're not sure, send us a message and we'll help you find the right voice for your business. Even a short free test is no problem.